Amazon oura ring

Oura will now sell its smart rings on Amazonits latest retail expansion as the health and wellness wearable space continues to grow, amazon oura ring. Starting Thursday, Oura will have its full selection of rings and accessories available to U. It will also have sizing kits for sale, helping customers find the right fit amazon oura ring then providing them with a discounted price equivalent to the cost of the sizing kit. Oura's new e-commerce approach with Amazon builds on the partnership it announced with Best Buy last year to give the company its first U.

Samsung will be the first household name in the tech world to meaningfully challenge Oura with a ring for wellness and fitness tracking. The Oura Ring is now available to purchase through Amazon, signaling a major retail expansion for the smart ring maker as electronics giant Samsung prepares to launch its rival Galaxy Ring. Oura is selling both the Horizon and Heritage versions of its wellness-tracking ring on Amazon and will be offering sizing kits through the retailer. The launch is significant because Amazon is one of the world's largest retailers, coming in second behind Walmart in terms of sales, according to a ranking from the National Retail Federation and research firm Kantar. That broader retail footprint could be critical given that Samsung, which is the second-largest smartphone maker and one of the top five wearables companies , will release its Galaxy Ring later this year. Oura has made a name for itself in the still nascent market for smart rings. Oura also helped popularize a "readiness score" that collates multiple bodily metrics to provide more context on whether you should work out or take a rest day, an idea that's become a bigger part of health trackers from Google and Samsung in recent years.

Amazon oura ring

Starting March 7, you'll be able to purchase the Oura Ring and the brand's complementing accessories through Oura's new storefront on Amazon. Despite the popularity of Oura's fitness-tracking ring, you've been limited to shopping via Best Buy or directly through Oura's website. While those options haven't stopped the Oura Ring from being the leading smart ring on the market, Amazon is the world's largest online retailer and preferred e-commerce destination for millions of shoppers. You can now shop both styles in all sizes and colors at Amazon. Speaking from experience, skipping the sizing kit isn't optional. I normally wear a size 7 ring, so I assumed that's the size I would need when I first ordered an Oura Ring. But after trying the sizing kit, I discovered I would need a size 8 for the most comfortable fit. You can either ask around if anyone you know still has their laying around, or visit a Best Buy location to try them on in-store. I won't assume you'd just buy the fitness-tracking ring at Best Buy while you're there — maybe you have an Amazon gift card you're looking to use towards your Oura Ring. If you split your time between multiple homes or travel often, it could be smart to pick up a secondary charging base for convenience's sake. The Oura Ring is currently the most mainstream smart ring you can buy. Although the anticipated Samsung Galaxy Ring is coming later this year, Oura certainly has a head start.

You can either ask around if anyone you know still has their laying around, or visit a Best Buy location to try them on in-store.

Agenda-setting intelligence, analysis and advice for the global fashion community. Finnish smart ring brand Oura is partnering with Amazon. On Mar. Oura Launches Gucci Smart Ring. She is based in Los Angeles and covers beauty and wellness. All rights reserved.

Samsung will be the first household name in the tech world to meaningfully challenge Oura with a ring for wellness and fitness tracking. The Oura Ring is now available to purchase through Amazon, signaling a major retail expansion for the smart ring maker as electronics giant Samsung prepares to launch its rival Galaxy Ring. Oura is selling both the Horizon and Heritage versions of its wellness-tracking ring on Amazon and will be offering sizing kits through the retailer. The launch is significant because Amazon is one of the world's largest retailers, coming in second behind Walmart in terms of sales, according to a ranking from the National Retail Federation and research firm Kantar. That broader retail footprint could be critical given that Samsung, which is the second-largest smartphone maker and one of the top five wearables companies , will release its Galaxy Ring later this year. Oura has made a name for itself in the still nascent market for smart rings. Oura also helped popularize a "readiness score" that collates multiple bodily metrics to provide more context on whether you should work out or take a rest day, an idea that's become a bigger part of health trackers from Google and Samsung in recent years.

Amazon oura ring

Oura will now sell its smart rings on Amazon , its latest retail expansion as the health and wellness wearable space continues to grow. Starting Thursday, Oura will have its full selection of rings and accessories available to U. It will also have sizing kits for sale, helping customers find the right fit and then providing them with a discounted price equivalent to the cost of the sizing kit. Oura's new e-commerce approach with Amazon builds on the partnership it announced with Best Buy last year to give the company its first U. Previously, the company largely sold its products directly to consumers through its website. Sweeny, who joined Oura in October , said the company has had success with word-of-mouth marketing and when consumers discovered the product at retail locations. Moving onto Amazon's platform, Sweeny said it has worked with the e-commerce company to ensure there is "education, experience and storytelling about the product and the benefits. While that doesn't mean a big change from Oura's existing marketing approach, Sweeny said the two-time CNBC Disruptor 50 company recognizes that having its products on Amazon opens it up to "a very, very wide demographic of people who want to be proactive and engaging with their health. The move also comes as Oura faces a new challenge from Samsung in the smart ring category, as well as other wearables adding more health benefits.

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Oura's new e-commerce approach with Amazon builds on the partnership it announced with Best Buy last year to give the company its first U. Tech Mobile. The growing popularity of science-backed beauty and wellness offerings has experts calling for regulation to distinguish genuinely innovative products from those selling false claims. Having Oura rings on Amazon will help the company better educate consumers about the product and the health benefits of tracking these metrics, as well as why a ring-based wearable compared to those that are worn on the wrist is preferable, Sweeny said. Amazon had been among the competitors directly in the device space targeting people's wrists, fingers and other body parts. No comments yet Comment from the forums. Influencers have found an audience desperate for information. Remedy Place, a luxury social wellness club, has completely rebranded the spa experience with an eye on the male demographic. Oura Launches Gucci Smart Ring. Investing Club. The move also comes as Oura faces a new challenge from Samsung in the smart ring category, as well as other wearables adding more health benefits. She has been writing about technology for almost a decade. Starting March 7, you'll be able to purchase the Oura Ring and the brand's complementing accessories through Oura's new storefront on Amazon.

The latest version of the Oura ring is unmatched in its health-tracking abilities, sleek design, and number of sensors. There are many great combinations in life: bread and butter, peanut butter and jelly, and jewelry and data.

Sweeny, who joined Oura in October , said the company has had success with word-of-mouth marketing and when consumers discovered the product at retail locations. Apple has also been adding more health features to its Watch series, while Garmin has continued to see growth as more consumers seek out more ways to track exercises and their fitness levels. Mobile Guides Phones. Social Links Navigation. Although the company hasn't revealed full details about the ring just yet, it acknowledged the ring's primary role as a wellness tracker. Oura is selling both the Horizon and Heritage versions of its wellness-tracking ring on Amazon and will be offering sizing kits through the retailer. The wellness-tech brand expands its retail footprint. Wireless Plans. It will also have sizing kits for sale, helping customers find the right fit and then providing them with a discounted price equivalent to the cost of the sizing kit. It's a continuation of the company's shift from direct-to-consumer sales to retail which expanded to Best Buy last year. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors. Oura has made a name for itself in the still nascent market for smart rings.