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Tarih ve İnsan ADEP 16 ADEP 15
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It harmonized the advertisements, products, and Frito-Lay Food packaging within the framework of neuromarketing research.
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Nowadays, most retailers use special day celebrations as a motivational tool in traffic increasing com-munication strategies. The advertisements of six brands operating in different sectors that were specific to this special day, which were determined by convenience sampling method, were analyzed in the light of linguistic and visual elements. As a result, in order to shed light on future studies to be conducted in the Special Day advertisiments category, the importance of meaningful use of the myths and fictions consisting of social values in ads is emphasized, and it is thought that constructing effective communication strategies identified with the brand will bring sustainability to brands in the long run. EN TR. Youtube [Video Blog]. Bal, S. İlef Dergisi, 1 2 , Barthes, R.
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Sevil Bal. Over the past century, feminist media studies have become more important and many studies have been done by the researchers of Feminist Critical Theory about the representation of female status in the media institutions and texts. The formation of motherhood by the practices of the gender that is accustomed in everyday life makes sense in the context of reproduction of social codes relating to these practices on the symbolic plane and the introduction into circulation of motherhood as a commodity of consumption. At this point, the media institutions and texts emerge as basic dynamic which needs to be addressed in the process of production and reproduction of motherhood myth. Gender , motherhood , stereotypes , discourse , advertisement. English Turkish English. EN TR. Create Research Close. Abstract Over the past century, feminist media studies have become more important and many studies have been done by the researchers of Feminist Critical Theory about the representation of female status in the media institutions and texts. Keywords Gender , motherhood , stereotypes , discourse , advertisement.
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Lindquist, M. It is a sub- field of neuroeconomics, according to Hubert and Kenning , where marketing issues are expressed using the understanding and methodologies of brain research. Rahimi, E. The influence of conceptual differences on processing taboo metaphors in the foreign language. Samizdat, Golden, Colo, Related Papers. It is an undeniable fact that all the public relations practices with successful results play an important role in gaining the trust and support of the public and that their reflections in the press are very wide-ranging. During the Covid pandemic, the promotional meetings of the project continued online. Hence, the study attempts to find out what alternative means teachers have employed and how it has been dealt to bring positive solutions in the teaching-learning environment. Martalla, R. The pursuing remarks exemplify the stated reasons. A discussion and agenda for future research. It conducted research to understand the positive Budweiser Food emotional reactions in advertisements. Essentially, it aims to create the desired effect on the consumer by engaging the same stimuli that affect whatever region of the brain, ensuring that the individual has the drive to make a decision.
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McCombs ve Donald L. Kitchen, P. The increase in daily use of social media brings people to spend more time in social media environments in daily life and causes the relationships established in social media to come to the fore. We can say that the concept is put into practice in the context of creating the level of consciousness for social awareness of businesses and that it serves as a guide in terms of its interdisciplinary feature. Within the scope of social marketing, it is even regarded to have the ability to make substantial contributions to public issues such as supporting the cessation of cigarettes and tobacco products or the usage of seat belts Orzan et al. In the announcement and event-oriented content; There are ferry routes, new tram lines, exhibitions, public project competitions, movie, book and music announcements and meteorological warnings. In addition, users can share the photos they share on Instagram on other social networks Facebook, Twitter, Flickr and Tumblr instantly, practically and quickly. Among the elements used in corporate communication, corporate website link, social media links, e-mail, institution phone number and institution address are only available in Bursa municipality. These cookies will be stored in your browser only with your consent. Lytras M. Unavailability of strong internet connectivity leads teachers to employ various other methods such as mailing necessary materials to students. This has caused the concept of cyber violence, which is a new type of violence, to be introduced to our lives, among other types of violence. Since this method is more invasive than neuromarketing, it is preferred in clinical research.
Between us speaking, in my opinion, it is obvious. I will refrain from comments.
I am am excited too with this question. You will not prompt to me, where I can read about it?