Chanel coco mademoiselle advert

Spring's coming, and that means it's time to get out and go. Chanel's long-lived Coco Mademoiselle line is marketed toward young folks, elegant types who stay out all day and party all night.

Actress Whitney Peak is the fresh new face of Coco Mademoiselle. Her connection with the maison shows there is more than meets the eye. Photo: Baard lunde. Even more beautiful in person, Peak is petite with fine, chiseled features, and radiates warmth and a big character for her 20 years. Dressed in head-to-toe Chanel — blue jeans, a rose tweed sweater, booties, and fine jewelry — she appears fresh and cool. The actress of Ugandan origin, who later grew up in Canada, embodies French girl chic, the indescribable formula coursing through her veins. Lean in closer and there are also fresh citrus fruits peppering the air.

Chanel coco mademoiselle advert

Sign up to our newsletter for a truly global perspective on the fashion industry. Enter your email to receive editorial updates, special offers and breaking news alerts from Vogue Business. You can unsubscribe at any time. Please see our privacy policy for more information. To receive the Vogue Business newsletter, sign up here. The year-old is the new face of Coco Mademoiselle, following on from previous ambassadors Kate Moss and Keira Knightley. A star of the reboot of Gossip Girl and Hocus Pocus 2 , Peak first became a US brand ambassador for Chanel in and served as the muse for its handbag campaign. Coco Mademoiselle is youthful and fresh, and as such, the maison has often chosen a young celebrity to represent it — Knightley was 21 when she debuted as ambassador. Younger fragrance consumers are more likely to be driven by a feeling of individuality and self-expression, experts say, though the heritage of a luxury brand and craftsmanship found in the fine fragrance market remain alluring. Chanel is also unveiling a new product in the Coco Mademoiselle line — a hair perfume.

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Bonjour, Mademoiselle! The moment marks a first: The year-old Gossip Girl star who previously appeared in the Chanel 22 Bag campaign alongside Lily-Rose Depp will become the first Black spokesmodel for a scent by the famed French fashion house. She takes the Coco Mademoiselle reins from Keira Knightley , who has fronted the franchise since when she, incidentally, was also The fragrance, meant to embody the wild spirit of a young Gabrielle Chanel who, by the way, moved to Paris in her early 20s to forge a unique path , is at once strong and soft, playful yet assertive, with heady notes of amber and patchouli. You spray hope, you spray energy, you spray magic. Thank You!

Spring's coming, and that means it's time to get out and go. Chanel's long-lived Coco Mademoiselle line is marketed toward young folks, elegant types who stay out all day and party all night. Chanel sells the fragrance in numerous ways — pressed into soaps, as a deodorant, in shower gel form, and, naturally, as a perfume. Chanel has a long history of using celebrities as spokespeople, including Marion Cotillard, who helped hawk their famous scent Chanel No. How has Chanel chosen to sell Coco Mademoiselle to those who might yearn to wear it? With a brand-new commercial featuring its first Black Coco Mademoiselle spokesmodel, actress Whitney Peak, who has taken over for previous Chanel Mademoiselle spokesperson Keira Knightley.

Chanel coco mademoiselle advert

The move makes her the first Black face of a Chanel scent, and overall, one of the rare Black faces seen in fragrance ads. ELLE talked to Peak about perfume rituals, her scent memories, and being a part of history. My manager teased it for a little while.

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Check our latest news in Apple News. Dressed in head-to-toe Chanel — blue jeans, a rose tweed sweater, booties, and fine jewelry — she appears fresh and cool. By Laure Guilbault. Her connection with the maison shows there is more than meets the eye. Make better business decisions Sign up to our newsletter for a truly global perspective on the fashion industry. And she's still out there performing music and releasing new albums at the age of 83, with her most recent release being 's "Tuberose. YSL Beauty gets a new face as it focuses on makeup. By Lucy Maguire. How has Chanel chosen to sell Coco Mademoiselle to those who might yearn to wear it? Please see our privacy policy for more information. Rouge Allure Velvet — 64 Eternel, Chanel. Email us at feedback voguebusiness.

Bonjour, Mademoiselle!

Lear has led quite the unusual life. These lighter, and often more affordable kinds of perfumes are popular with young consumers interested in fragrance layering to create a bespoke scent. Vogue Collection. Watch it here! You spray hope, you spray energy, you spray magic. Peak has previously worked for Chanel in numerous campaigns for its other brands, including their 22 Bags advertising blitz for their handbag line, and serving as their US Local Ambassador in Dressed in head-to-toe Chanel — blue jeans, a rose tweed sweater, booties, and fine jewelry — she appears fresh and cool. Amanda Lear has subsequently had art exhibitions and served as a runway model for fashion designers like Jean-Paul Gaultier. The fragrance, meant to embody the wild spirit of a young Gabrielle Chanel who, by the way, moved to Paris in her early 20s to forge a unique path , is at once strong and soft, playful yet assertive, with heady notes of amber and patchouli. Coco Mademoiselle is youthful and fresh, and as such, the maison has often chosen a young celebrity to represent it — Knightley was 21 when she debuted as ambassador. Actress Whitney Peak is the fresh new face of Coco Mademoiselle. When the disco backlash set in during the early '80s, she persevered against the odds and continued to pursue a musical comeback, trying cabaret tunes and classic rock on for size. Check our latest news in Google News. The elegance of her sojourning is underscored by this propulsive, disco-like dance track.