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Their previous campaigns worked great for their existing and generally more mature subscriber demographic. But how do you create an ad campaign that reaches a younger audience? We also wanted to appeal to a millennial demographic and bring a fresh eye to our creative. We decided to make the illustration very Chicago-specific, and focused on the financial district downtown, right in front of the iconic Chicago Board of Trade. We created the rough drawing, and then refined it after a few rounds of feedback.

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They also loved the look of the silhouettes in the alternate color scheme, so we incorporated those into the final artwork.

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Save, share and search our coverage, and get home screen notifications when the most important news breaks. Subscribers get full article access. A lot smoother experience than the website. This app really helps justify the cost of subscription! Am I doing something wrong? This cant be how this app works.

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