Cyndi lauper in psoriasis commercial

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The Novartis psoriasis drug Cosentyx has taken an interesting approach on use of a celebrity. Rather than have a celebrity alone plug a drug this new ad mixes Cyndi with regular folks. It makes her seem like just another psoriasis sufferer who happens to be a famous pop star rather than the celebrity spokesperson for a drug. The difference is subtle but important. You can see the add on ispot.

Cyndi lauper in psoriasis commercial

Sign In We will send you an email to reset your password. If you watch any TV these days you are likely to see a commercial about psoriasis. The most recent commercial features Cyndi Lauper proclaiming the benefits of the drug Cosentyx. But Cyndi Lauper is not the first celebrity to appear in a psoriasis commercial. And other famous people representing Enbrel and Otezla. The amount of money and saturation of advertising behind psoriasis drugs is simply astonishing. So why are we seeing so many psoriasis treatment ads? The actual number of people with psoriasis as a percentage of the population has not increased significantly. However, the amount of advertising from big drug companies has led to a significant increase in the awareness of this disease. As more and more people see the pictures of psoriasis on their TV screens and hear the symptoms; redness, itching and scaling, they begin to identify with their own problem. There are about five psoriasis drugs that are heavily advertised that you may have heard about. But these five are really just the tip of the iceberg. A quick search on drugs.

Almost all of the heavily advertised drugs are not for the average person with psoriasis. No one wants to see your fucked up skin! Some features on this site require a subscription.

Log in or Sign up. Steve Hoffman Music Forums. What is up with Cyndi Lauper on those drug ads? She looks like she has makeup on three inches thick. Or has she had work done?

While psoriasis affects the skin, psoriatic arthritis affects the joints and some parts of the body where ligaments and tendons are attached to the bone, particularly in the fingers, toes, wrists, knees and spine. The result is stiffness, swelling, pain and, if not caught early, irreversible damage, which is why early diagnosis and treatment are important. When I was 22, I had this horrible psoriasis outbreak. It was all over my legs, I couldnt walk because my legs were cracked and bleeding, he told the BBC. Weird things like that can happen to your body. When I was 19 I had this infection on my face.

Cyndi lauper in psoriasis commercial

Sign In We will send you an email to reset your password. If you watch any TV these days you are likely to see a commercial about psoriasis. The most recent commercial features Cyndi Lauper proclaiming the benefits of the drug Cosentyx.

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Your name or email address: Do you already have an account? Otherwise, you'll just have to find some other site for your pointless bitchery needs. No one else would know, much less know how to spell, all those product names. Recent Active. Psoriasis disproportionately afflicts people in Northern countries. Location: AR. She is one of three psoriasis sufferers in the vignette ad and her presence gets attention without being dominant. I have to switch to a different biological drug when my body builds antibodies to the drug and it loses its effectiveness. There is no hard rule when you should use the celebrity as the star or mix them in with real folks. Consumers can tell, however when a celebrity is just hawking a product for money versus actually a user or concerned about a disease. We get a charge out of that.

Novartis, Cyndi Lauper shine a light on psoriasis challenges in the workplace. Considering this, Who is the girl in the Cosentyx commercial? Who are the celebrities in the Cosentyx commercial?

It's a harmless, polite, short clip. Over million people suffer with psoriasis and currently there is no cure. Some recent celebrity campaigns illustrate that a celebrity can be the star as well as one of the cast. Big Pharma tries to make big-deal drugs, but then they figure out they only fix smaller problems like psoriasis, eczema or some other previously non-existent condition they can make up, like 'dry-eye disease'. R9, do you and your nasty partner shave your overgrown perinimiums? What I found most unnerving about that commercial is that she's lumped in randomly with the other psoriasis sufferers, and if you didn't already know she was a celebrity, the commercial wouldn't change that. OP, me and the husbear ask this same thing every day! Share This Page. Search our store. Celebrities are a mixed bag when promoting a drug. So why are we seeing so many psoriasis treatment ads? The cost of these treatments is expensive but most of it is likely covered by insurance. That does not mean it will not be effective just that it takes the right celebrity to be a sole branded spokesperson. Sign In We will send you an email to reset your password. Name required.