Eddie bauer since 1920

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Eddie bauer since 1920

Eddie Bauer, inventor of the down parka, made his name synonymous with high-quality outdoor clothing and sporting goods. An avid outdoorsman, Bauer opened a small sporting goods store in downtown Seattle in His own brush with hypothermia while on a fishing trip a few years later led to his experiments with down-filled clothing. Bauer sold the company to a group of Seattle investors who, in turn, sold it to General Mills. In the hands of General Mills, and later Spiegel Inc. By , however, its parent company was bankrupt and the future of the Eddie Bauer chain uncertain. He developed a deep love for the outdoors at an early age. Initially specializing in tennis rackets, he soon expanded his line of merchandise to include his own hand-made golf clubs and fishing tackle. Later, he developed and patented a regulation badminton shuttlecock. The Bauer Shuttlecock popularized the game of badminton in the United States and remains the standard for the sport today. Early on, he offered customers an unconditional, lifetime guarantee: Any product that failed to perform as required would be returned, no questions asked. In , Bauer was on a winter fishing trip in Washington when he developed hypothermia. He made it back to Seattle, where he began trying to develop alternatives to the heavy wool outer garments that he and most other sportsmen used at the time. Bauer had heard stories about the goose down clothing worn by his uncles in Russia during the Russo-Japanese War

Download as PDF Printable version. With Eddie Bauer jackets, you will find it easy to be prepared for pretty much anything.

Our brand was born and raised in the outdoors. When our founder opened his original Seattle Sport Shop it was with an open invitation to stop by the store to tap his expertise about locations, techniques and, most importantly, gear. Eddie Bauer himself guided friends and clients—sometimes by floatplane—as well as employing renowned outdoorsmen who led clients into the wilderness of the Pacific Northwest and helped refine the product selection inside the store to what performed in the outdoors. His crew of gunsmiths and tackle makers pioneered new fishing techniques, revolutionized old-school layering and worked to construct their own innovative outerwear. Guiding was a critical piece of our brand from its foundation and, in essence, guiding is in our blood. We handpicked a select crew of world-class, hard-working guides and athletes to tap their deep knowledge of what works in the harshest environments and most remote locations. Then we integrated each member of the team into the development process from the brainstorming and prototyping phases to the first field tests and the final, conclusive expedition testing.

Our brand was born and raised in the outdoors. When our founder opened his original Seattle Sport Shop it was with an open invitation to stop by the store to tap his expertise about locations, techniques and, most importantly, gear. Eddie Bauer himself guided friends and clients—sometimes by floatplane—as well as employing renowned outdoorsmen who led clients into the wilderness of the Pacific Northwest and helped refine the product selection inside the store to what performed in the outdoors. His crew of gunsmiths and tackle makers pioneered new fishing techniques, revolutionized old-school layering and worked to construct their own innovative outerwear. Guiding was a critical piece of our brand from its foundation and, in essence, guiding is in our blood.

Eddie bauer since 1920

The story of how the leading outdoor outfitter took a detour away from the mountain, only to return decades later with a mission to change the industry. Travis Smith. Born in , Eddie Bauer grew up living off the land in the Pacific Northwest. After a childhood spent outdoors and six years of experience selling sporting goods at a local store in downtown Seattle, Bauer opened his own retail business at the age of The first sign of his innate marketing talent was his offer of an unconditional money-back guarantee for any equipment he sold, which was well ahead of its time. He also had a gift for advertising, and he built trust by personifying the brand itself. Bauer made a name for himself in Washington as an accomplished marksman. Along with his wife, Christine Heltborg, whom he wed in , he won state competitions in the individual and couples categories for shooting clay pigeons, all while wearing patches prominently displaying the Eddie Bauer name. Bauer was returning from a fishing trip in the Olympic Peninsula when freezing rain caught him far from shelter. His clothing soaked and icing over, Bauer began to feel drowsy, the early signs of hypothermia.

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The aggressive expansion continued after General Mills sold the company to Spiegel, originally an Illinois-based catalog company, in Black 10 items Blue 7 items Grey 7 items Red 1 item. American outdoorsman. His parents, Jacob and Mary Catherine Bauer, were of German ancestry; they immigrated to Seattle from Russia in , the year after the Great Seattle Fire when the city was booming with reconstruction. Bauer also produced a quarter of a million sleeping bags and countless other items to meet military orders. The company was established in in Seattle by Pacific Northwest outdoorsman Eddie Bauer — In , the company marked the opening of its th store in the United States. Patent 3,, American Heritage. Authentic Brands Group. In other projects. In October , Eddie Bauer launched its first exclusively on-line business venture, eddiebauerkids. The Retriever News. Early on, he offered customers an unconditional, lifetime guarantee: Any product that failed to perform as required would be returned, no questions asked.

You know the name Eddie Bauer. But did you know Eddie was a real person and a total badass? Constitution, which is the highest point of Orcas Island in Washington.

Bauer received over 20 patents on various outdoor clothing and sporting equipment between and In , he formed Wanapum Kennels to breed and raise champion field trial Labradors. Eddie Bauer Japan, Inc. His own brush with hypothermia while on a fishing trip a few years later led to his experiments with down-filled clothing. Ad Age. Los Angeles Times. The Legend of Eddie Bauer. November 3, Bauer transferred all of the common stock in Eddie Bauer, Inc. In October , Bauer was granted his second and third design patents for quilted down apparel—a down parka U. In , Bauer patented the first quilted down jacket. His first dog of note was Dart of Netley Creek, who whelped several champions.