Founder of trapstar

Estimated to have a value of over billion dollars inthe streetwear industry founder of trapstar become one of the biggest trends on the fashion landscape over the last 30 years.

The distinctive gothic logo can be seen everywhere from rap gig moshpits to Fashion Week runways, and in September the label was awarded Best Streetwear Brand at the first annual World Fashion Awards. In , Mikey alongside co-founders Lee and Will, decided to create something that would serve their peers. Around this time, Facebook and YouTube were in their infancy and Instagram was years away from being launched. Selling streetwear through online raffles, which provide eligibility to buy limited pieces, was a non-existent practice. The Trapstar trio had to come up with an innovative way to sell their products, and so they utilised MySpace, the most popular social networking site at the time.

Founder of trapstar

Our editorial content is not influenced by any commissions we receive. Where is this? Who is this? Back in London, Mikey made T-shirts with a photo he took with his Nokia phone of a painting he bought for his house. The tees, which he gave to his friends and refused to sell, became so popular that people were asking how much money he was making off of them. Customers needed to contact them via MySpace to place orders. Trapstar would eventually be stocked at Supra on Portobello Road in London, where they now have a flagship store. By then, the brand had its own buzz and built its own fanbase. There were two queues, so to be second from him and to know how desired those kicks were… We had no marketing budget, no virals, no media showing us love, and we sold out. All the hard work has since paid off. The list goes on.

We sat down with Mikey and asked him about his journey trying to make it in the fashion industry, and what advice he has for up-and-coming brands and designers. View full list in cart. Their big break founder of trapstar when Supra owner Dylan Alkaff offered them a weekend pop-up slot.

.

When it comes to the world of high-fashion-meets-streetwear, it's hard to go wrong with Trapstar. The brand, renowned for its bold designs and stylish urban vibe, has grown from a small London venture into a global icon in the fashion scene. But how did Trapstar achieve such exceptional growth and success? Trapstar was founded in in London's Notting Hill area, a vibrant multicultural hotspot known for its annual carnival. The creation of the brand was driven by the three founders' love for fashion and streetwear, combined with their aspiration to create something unique, distinct and appealing to a younger and more diverse demographic. The three founders - Mikey, Lee and Will - started out by making t-shirts, which they sold to their friends and wore themselves. With the help of word-of-mouth in London - as well as firm encouragement from their friends - the trio established their brand and began venturing into other forms of streetwear, including jackets, coats, and tracksuits.

Founder of trapstar

The distinctive gothic logo can be seen everywhere from rap gig moshpits to Fashion Week runways, and in September the label was awarded Best Streetwear Brand at the first annual World Fashion Awards. In , Mikey alongside co-founders Lee and Will, decided to create something that would serve their peers. Around this time, Facebook and YouTube were in their infancy and Instagram was years away from being launched. Selling streetwear through online raffles, which provide eligibility to buy limited pieces, was a non-existent practice.

Vintage pepe jeans

The partnership was bound to happen as Dace has been spotted wearing Trapstar for many years. Estimated to have a value of over billion dollars in , the streetwear industry has become one of the biggest trends on the fashion landscape over the last 30 years. Where is this? More like this. All Rights Reserved. Sign up for the Complex Newsletter. The tees, which he gave to his friends and refused to sell, became so popular that people were asking how much money he was making off of them. View full list in cart. Trapstar has a hold on the streets and the culture surrounding that. Mastering your craft always outdoes people being out and talking to people just for the sake of it. It just so happens that sometimes these artists become popular. All the hard work has since paid off. The multi-hyphenate also had an on-brand answer for his best styling tip. It is much more fulfilling and organic that way. By then, the brand had its own buzz and built its own fanbase.

Our editorial content is not influenced by any commissions we receive. Where is this?

The tees, which he gave to his friends and refused to sell, became so popular that people were asking how much money he was making off of them. This was the first of what would become known as Trapstar Invasions. The co-stars were all smiles in their matching outfits during the film's press conference in Seoul, South Korea. The multi-hyphenate also had an on-brand answer for his best styling tip. Two Gel-Quantum colourways to pick from. Trapstar would eventually be stocked at Supra on Portobello Road in London, where they now have a flagship store. And first impressions are valuable. The Hoxton Trend. By then, the brand had its own buzz and built its own fanbase. Their big break came when Supra owner Dylan Alkaff offered them a weekend pop-up slot. The exclusivity created a buzz and a barrage of orders ensued.