Gucci mecenate

Text description provided by the architects.

You will have the chance to enjoy this redevelopment project of the old Caproni factory this weekend. The old Caproni factory, built in in the eastern suburbs of Milan, has been brought back to life thanks to a renovation and redevelopment project transforming this old plant — which stands out due to its warehouses with shed-style rooms, large hangar and internal corridors — into the new Milan offices of the famous fashion brand, Gucci. Regenerating the old facilities has resulted in a modern office complex, which manages to meet modern-day needs and requirements in a construction with powerful historical connotations. The abandoned industrial warehouses, set out in a regular pattern across the site and featuring modular structural bays, have been renovated and enhanced: covered by a shed-style roof that lets zenith light flow into the interiors and featuring exposed-brick facades, the spatial layout of these buildings creates seamless interaction between the inside and outside. The large hangar, once used for assembling aeroplanes, has been transformed and can now host events and fashion shows, thanks to the careful renovation project.

Gucci mecenate

Yesterday it was an emblematic workplace, a modern model of industrial growth, connected with the name of the engineer Gianni Caproni, one of the pioneers of aviation. Today it is something else, but it has not lost its original pioneering instinct. A dimension of great charm, a dialogue with history, even a different contemporary identity: showroom , space for fashion shows , managerial offices, marketing and communication facilities, all reunited and connected in a single site, where the spaces are open for a fluid quality of life in the workplace. A place of dynamism and circulation of ideas , for about persons, in keeping with the concept of learning organization of a campus. Every zone is different from the next, personalized, tailored. All this generates a precise allure, in spite of the cement floors that are the earmark of the spaces. The accent is on the Italian know-how of craftsmen and manufacturers, always ready to convey new stimuli, new surprises. Thanks to the vision of the creative director of Gucci, Alessandro Michele , the man behind the concept of this metamorphosis, orchestrating the image down to the smallest details. Because in the citadel original colors and atmospheres sustain and share in the new challenges of the brand, transfiguring reality into an enveloping setting of reminders and references. What is the meaning of this facility in the new approach of Gucci, also in relation to the already existing facilities of the brand?

Every zone is different from the next, personalized, tailored. The covered plaza is also faced by full-height rotating panels that make for flexible opening and closing of the space for events. Furthermore, gucci mecenate, the structure itself has been designed to create harmony gucci mecenate continuity between indoor and outdoor spaces: all the offices and functions are positioned along the central street that works as a connection, leading to the covered plaza, gucci mecenate, the center of the whole complex.

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You will have the chance to enjoy this redevelopment project of the old Caproni factory this weekend. The old Caproni factory, built in in the eastern suburbs of Milan, has been brought back to life thanks to a renovation and redevelopment project transforming this old plant — which stands out due to its warehouses with shed-style rooms, large hangar and internal corridors — into the new Milan offices of the famous fashion brand, Gucci. Regenerating the old facilities has resulted in a modern office complex, which manages to meet modern-day needs and requirements in a construction with powerful historical connotations. The abandoned industrial warehouses, set out in a regular pattern across the site and featuring modular structural bays, have been renovated and enhanced: covered by a shed-style roof that lets zenith light flow into the interiors and featuring exposed-brick facades, the spatial layout of these buildings creates seamless interaction between the inside and outside. The large hangar, once used for assembling aeroplanes, has been transformed and can now host events and fashion shows, thanks to the careful renovation project. Pedestrian paths run between the buildings, which are mainly located on the ground floor, in a sequence of solid structures and empty spaces in which landscaping plays a key role: running right across the site and smoothly interacting between the old buildings and green spaces.

Gucci mecenate

Text description provided by the architects. The old Caproni factory, built in in the eastern suburbs of Milan , has been brought back to life thanks to a renovation and redevelopment project transforming this old plant into the new Milan offices of the famous fashion brand Gucci. The premises in via Mecenate, which were used for designing, assembling and testing airplanes, have now been developed into a large complex holding offices, showroom and spaces for holding fashion shows and operations connected with graphics, as well as a canteen and restaurant.

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Interior view of the space for Gucci fashion shows in the powerful volume of the former Caproni hangar. What is the meaning of this facility in the new approach of Gucci, also in relation to the already existing facilities of the brand? The premises in via Mecenate, which were used for designing, assembling and testing airplanes, have now been developed into a large complex holding offices, showroom and spaces for holding fashion shows and operations connected with graphics, as well as a canteen and restaurant. Institutional Buildings , Refurbishment. The new Gucci Hub , symbolically enough, opens after 21 months in which the brand and the company have been extensively reinvented. Last but not least: the complex has gained LEED Gold certification , indicating it as a paradigmatic example of reference. A standard rectangular floor plan with the service block at the center and the offices arranged all around. We want to make this structure into a true campus , with the desire to take maximum advantage of the spaces. Facades and frames produced by Gualini and Vetreria Busnelli. The change has emerged in these months in a coherent way in all the points of contact with the consumer: first the new store concept starting with the Gucci store on Via Montenapoleone in Milan , then the new website, the new packaging, the window displays. The insertion of the green areas. Demolition of the more recent buildings of little architectural value.

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About Contact Submit Subscribe Architonic. The old Caproni factory, built in in the eastern suburbs of Milan, has been brought back to life thanks to a renovation and redevelopment project transforming this old plant — which stands out due to its warehouses with shed-style rooms, large hangar and internal corridors — into the new Milan offices of the famous fashion brand, Gucci. Glass facades on four sides, paced by a pattern of black and metal sunscreens , slightly staggered in terms of section, for a height of seven stories. Materials Steel Concrete. The spaces have all be reconfigured as showrooms: large open zones, paced by regular spans, with slender metal sections, flooded with light thanks to large transparent glazings, but also thanks to skylights that punctuate the arrangement of the roofing tiles. The green design of the future according to Isia Florence. Every zone is different from the next, personalized, tailored. Did you know? Published on February 26, The central space surrounded by the historical buildings generates a plaza with trees arranged in a regular pattern. It is very crucial indeed. The three new faces of interconnected everyday life. The accent is on the Italian know-how of craftsmen and manufacturers, always ready to convey new stimuli, new surprises. Thanks to the vision of the creative director of Gucci, Alessandro Michele , the man behind the concept of this metamorphosis, orchestrating the image down to the smallest details.