I just shipped my pants

Kmart has just released an ingenious advertisement that has the entire online community buzzing.

The jury is out on a new Kmart ad that uses sleight of mouth to promote a free shipping service. The online video shows customers who exclaim that they are going to "ship their pants" through a Kmart delivery program -- but it sounds as if they are using a vulgar word that sounds very much like ship. Some social media users deemed the commercial, created by ad agency Draftfcb Chicago, "gross" and "vulgar," while many gave kudos to Kmart for having an edgy sense of humor. But even with the negative comments, Kmart got what it wanted: Millions of potential shoppers now know that it offers free shipping for members of its "Shop Your Way" program when the product they want isn't in the store. People are writing about it," she says.

I just shipped my pants

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In just 2 weeks, the YouTube video has amassed 15 million views and 73, Likes. The new ad comes as Kmart tries to bolster sales.

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The viral hit should give the struggling retailer some much-needed buzz. It might also call attention to why some shoppers stopped going to Kmart. In the pantheon of big-box general merchandise retailers , Walmart is the pound gorilla, inexorable in its pursuit of efficiency and cheap prices. Target is sort of the hip one. Not because of the faux-scatological content per se — though that did raise a few eyebrows — but because this somewhat edgy and definitely funny ad came from such a tired snooze of a retail brand. The goal was to just create a funny, compelling commercial that promoted the service.

I just shipped my pants

The big box behemoth has come out with another "Ship My Pants" tee-hee, get it? Watch above as Bob Cratchit asks the Kmart clerk, "Ship my trousers? Even Scrooge himself declares, "I just shipped the bed! The ad promotes Kmart's policy that if shoppers can't find something in-store but it's available online, the retailer will ship it for free. Kmart has been jazzing up its marketing lately. Its original "Ship My Pants" ad caught fire in April. At HuffPost, we believe that everyone needs high-quality journalism, but we understand that not everyone can afford to pay for expensive news subscriptions. That is why we are committed to providing deeply reported, carefully fact-checked news that is freely accessible to everyone. Whether you come to HuffPost for updates on the presidential race, hard-hitting investigations into critical issues facing our country today, or trending stories that make you laugh, we appreciate you.

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Kmart is still open? In just 2 weeks, the YouTube video has amassed 15 million views and 73, Likes. Take for example K-Swiss and their viral ads that used comedian Kenny Powers. Hopefully the right moves will be done internally i. If any other big-box retailer like Kmart had an idea for an ad like this, they would have recognized its huge potential to go viral. The jury is out on a new Kmart ad that uses sleight of mouth to promote a free shipping service. But most viewers seem to appreciate the Kmart ad's humor, she says. That brings me to my next point. Still, she says, the retailer can't just run a one-off ad and expect sales to increase. Show Caption. That adds a bit of universal appeal, says Lippert. The play-on-words is brilliant. The ad just seems desperate. The goal was to just create a funny, compelling commercial that promoted the service.

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Hopefully the right moves will be done internally i. That adds a bit of universal appeal, says Lippert. If the ad simply said that Kmart had free shipping as part of this program, it wouldn't reap the buzz it's now receiving, says Lippert, adding that people should never underestimate the power "of a doody joke. Hopefully this momentum kicks all the higher ups at Kmart in the ass and shows them that they should never give up — that the success of any company relies on its ability to adapt to the changing environment. It also has to make sure that other aspects of its business are consumer-friendly, such as interesting merchandise, and have great customer service. That brings me to my next point. I actually found that statement quite sad. Show Caption. Good job," said Facebook user Norbert R. That comment had likes.