Is gillian anderson in the dreams advert

The quirky creative was inspired by the fact that although we spend up to a third of our lives in bed, we often pay very little attention to the vital role our mattresses play in our quality of sleep. Sign up here to get the latest marketing news sent straight to your inbox each morning.

The new campaign is inspired by the fact that while we spend around a third of our lives in bed, we often pay little interest or attention to the role our mattress plays in our quality of sleep. It aims to elevate the role of the humble mattress, highlighting the incredible things sleep can do for us, such as helping us to be more alert, improving our memory and making us feel alive again. The spot, which features a foot art installation made entirely of mattresses, draws the audience into its dreamscape, inviting people to question what they sleep on before showing them how a Dreams mattress could transform their sleep. The campaign is running across TV, audio, social, digital and in-store channels. Media planning and buying is by Havas Media and social activity is by Coolr. I have been impressed with the calibre of their people, from the strategic upfront thinking, to creative talent, to account management and the broader team. No other brand is better placed than Dreams to tell the story of the importance of getting the right mattress.

Is gillian anderson in the dreams advert

According to Dreams, the campaign is inspired by the fact that we spend about a third of our lives in bed, but often pay little attention to the role our mattress plays in sleep quality. In the launch advert, which features a foot art installation made of mattresses, Anderson encourages viewers to question what they sleep on. Sign up here to g et the latest news straight into your inbox each morning. Dreams chief marketing officer Jo Martin said:. Save my name, email, and website in this browser for the next time I comment. Sign in. Log into your account. Privacy Policy. Password recovery. Retail Gazette Daily Retail News. Friday, February 23, Free Retail Newsletter. Matalan hit with stock hold-ups from Red Sea attacks. Please enter your comment! Please enter your name here.

I have been impressed with the calibre of their people, from the strategic upfront thinking, to creative talent, to account management and the broader team.

It is the first campaign from the agency since it won the account in a two-way competitive pitch. Previously, the creative shop worked with the brand between , before Uncommon Creative Studio took over the account between It was then awarded to Iris, who parted ways with Dreams after one year together. Media planning and buying has been done by Havas Media and will run across TV, audio, social, digital and in-store channels. Social activity has been done by Coolr. The way you bring the product to life, and the distinctive world you create around it, can really set a brand apart.

The new campaign is inspired by the fact that while we spend around a third of our lives in bed, we often pay little interest or attention to the role our mattress plays in our quality of sleep. It aims to elevate the role of the humble mattress, highlighting the incredible things sleep can do for us, such as helping us to be more alert, improving our memory and making us feel alive again. The spot, which features a foot art installation made entirely of mattresses, draws the audience into its dreamscape, inviting people to question what they sleep on before showing them how a Dreams mattress could transform their sleep. The campaign is running across TV, audio, social, digital and in-store channels. Media planning and buying is by Havas Media and social activity is by Coolr. I have been impressed with the calibre of their people, from the strategic upfront thinking, to creative talent, to account management and the broader team. No other brand is better placed than Dreams to tell the story of the importance of getting the right mattress. While a mattress might seem mundane on the face of it, it's absolutely essential to our wellbeing. The way you bring the product to life, and the distinctive world you create around it, can really set a brand apart. Edition : International Language : English.

Is gillian anderson in the dreams advert

It also aims to reinvigorate Dreams, positioning the retailer as the perfect choice for those looking for a superior bed. The brand has already been implementing improvements across the business, including 40 store refits aimed at providing customers with a more private and personal purchase experience. The new campaign is inspired by the fact that while people spend around a third of our lives in bed, they often pay little interest or attention to the role their mattress plays in their quality of sleep. It aims to elevate the role of the humble mattress, highlighting the incredible things sleep can do for people, such as helping them to be more alert, improving memory and making the "feel alive again". The spot, which features a 60ft art installation made entirely of mattresses, draws the audience into its dreamscape, inviting people to question what they sleep on before showing them how a Dreams mattress could transform their sleep. Furniture News is a leading publication for the interiors sector featuring coverage of the latest contemporary furniture trends and the furnishings trade in the UK and overseas. Publish your products to reach retailers across the world. Sign up for the newsletter with the latest news, features and products. Skip to main content. By Paul Farley Oct 20,

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Dreams chief marketing officer Jo Martin said:. Creative in association with Gear Seven. The technical storage or access that is used exclusively for statistical purposes. Please enter your name here. Password recovery. Shauna Lewis recommends See more of the latest creative work here Read more. Stay signed in. Your email address will not be published. Find out more. This field is for validation purposes and should be left unchanged. Functional Functional Always active The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.

It also aims to reinvigorate Dreams, positioning the retailer as the perfect choice for those looking for a superior bed. The brand has already been implementing improvements across the business, including 40 store refits aimed at providing customers with a more private and personal purchase experience.

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