Jordan brand wiki

Air Jordan is a brand of basketball footwear and athletic clothing produced by Nike and endorsed and created for Chicago Bulls basketball player Michael Jordan.

From Wikimedia Commons, the free media repository. Nike — Jordan Brand —. Subcategories This category has the following 15 subcategories, out of 15 total. Media in category "Air Jordan" The following 65 files are in this category, out of 65 total. Air Jordan Air jordan year of the rabbit cropped. Air Jordan 6ix rings olympic dream and black red.

Jordan brand wiki

Air Jordan is an American brand of basketball shoes, athletic, casual, and style clothing produced by Nike. The brand also debuted a Chicago-exclusive version of the colorway. This pair features "Nike Chi" branding on the heel, replacing the traditional "Nike Air" branding. In a Cavalier colorway dubbed the "Cavs" was released to honor "The Shot. Various models of the Air Jordan VII were re-released in , again in , and again with different colors in The "Olympic" and "Charcoal" commonly referred to as Raptors were re-released in The shoe was retro-ed in , , , —, and — The sole featured different symbols and languages of different countries. In popular culture, the children's movie The Little Rascals depicted one of the bullies, Butch, wearing a pair of these shoes. In , the Air Jordan X was re-released. They are dubbed the "Chicago Bulls", as they are part of a regional pack City Pack , representing five teams. The lacing and tongue are completely black, and the red inner lining contrasts with the red inserts on the outsole. The outsole's design features a striped wavy design, which list many of Jordan's accomplishments. The Air Jordan X was released again in an OVO collaboration in and , releasing in white and black colorways respectively with stingray detailing. The ballistic mesh upper of the sneaker was meant to make the Air Jordan XI lighter and more durable than past sneakers.

The shoe has inter-changeable insoles — The Red, "Explosive" one is claimed to symbolize power, and a Blue, "Quick" one, supposedly for quickness.

Air Jordan is a line of basketball shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand. The first Air Jordan shoe was produced for basketball player Michael Jordan during his time with the Chicago Bulls on November 17, and released to the public on April 1, As Michael Jordan entered his rookie year in , he was approached to sign a shoe deal with Adidas , Converse , and Nike. In their meeting with Jordan, Nike centered its presentation around a highlight video of Jordan's various slam dunks , scored to " Jump For My Love " by the Pointer Sisters. Nike showcased the first design of the shoe, but Jordan criticized its colorway. While other companies saw Jordan as a figure for promoting preexisting shoe lines, Nike took Jordan's criticism into account to make him "a stand alone star and give him a signature shoe line.

Branding Marketing Video. Before , the world of basketball sneakers was fairly boring. The standard running shoe or sports shoe was mostly white in color, with some small aesthetic additions such as logos, extra tread or support. But all that was about to change with a new player, and a new era of sports marketing. Their original shoes focused on running and athletics, but soon the crossover began into sports with a more widespread appeal. The iconic Nike swoosh was first introduced in The shoe was an advance in both technology and branding. Nike invested heavily in advancing the technology that made for better performance, something it would continue to be at the forefront of for generations to come.

Jordan brand wiki

Michael Jordan remains the OG signature shoe king 16 years after his last NBA game and 21 years after his last championship. Introduced by the Chicago Bulls superstar in and later marketed by Nike in as the Air Jordan 1, created the basketball sneaker branding market. The Jordan Brand stretches from shoes to clothing and gear, including bags, backpacks and hats. Nike last year opened a mash-up of retail store and consumer experience called Jumpman L. But what today seems like the no-brainer that should have enticed bids from every major athletic shoe brand should be viewed more accurately as a first-of-its-kind gamble that almost never happened. Nike too needed a lot of convincing. The fact that Nike would wind up throwing virtually all of its shoe marketing money behind Jordan was hardly assured. They were both at Nike, and they were essential guys in driving the whole Jordan idea forward. The numbers are just outrageous.

Roof rack fitting kit

The Jordan brand also focuses on philanthropy with many large donations throughout the years to communities, athletes, and schools. Browne, Rembert September 22, In fact, nine of the 12 White Team players scored in double-figures, including Rashad McCants Minnesota Timberwolves who went from the field for 23 points. Wikimedia Commons. A "Banned" colorway was released on October 18, Founded in Based in Chicago, Illinois. August Man. Nike, Inc. Both shoes contained dog tags to reference the title won and a booklet showcasing a slam dunk highlight of the game and concept art of the shoe. May 15, Air Jordan XX1 cropped. The shoes are hand burnished and crafted. September 8, Tiempo Total

Source: ESPN.

Nike, Inc. Three regional colorways and three special edition colorways were released. The first Jordan Sixty Plus was released in August Explore Wikis Community Central. Air Jordan XX1 cropped. Article Talk. It was retro-ed in , , , , —, —, and its most recent retro in Bo Knows Godzilla vs. The Air Jordan XX was also inspired by bicycling shoes. The brand also debuted a Chicago-exclusive version of the colorway. May 3, Into Hardwood?