Octobers very own wiki

The label's roots can be traced back towhen Drake 's first official mixtape, Room for Improvementwas released under the unofficial record label "All Things Fresh" which eventually became "October's Very Own".

The label's roots can be traced back to , when Drake 's first official mixtape, Room for Improvement , was released under the unofficial record label "All Things Fresh" which eventually became "October's Very Own". Drake later raised the profile of the label by prominently featuring OVO throughout his music, regularly mentioning the label in songs and on stage, as well as promoting OVO merchandise. The record label was officially founded in by Drake and long-time collaborators Noah "40" Shebib and Oliver El-Khatib following the success of Drake's second studio album Take Care. According to Billboard , Drake signed a five-year partnership deal with Warner Records , [4] which was extended in Upon founding the label in , Drake and 40 signed frequent collaborators Boi-1da , T-Minus , Mike Zombie to the label as in-house producers the latter two are the only active signees in the label to come outside of Canada.

Octobers very own wiki

Our editorial content is not influenced by any commissions we receive. Since its inception in , OVO has become an interesting label that combines the pop cultural appeal of a Kanye West collaboration with the clandestine, under-the-radar modus operandi of a brand like Supreme. I'm not ready for OVO to be that. Because OVO is still something I represent. It inevitably became a place to watch the steady—and ultimately meteoric—rise of OVO frontman Drake. Released on Nov. In July , with the second OVO Fest on the horizon, Drake and company released a slew of gear to honor the event ; showing off products that had previously only appeared on the backs of various friends and family. It included the very first OVO and Roots collaboration: a murdered-out varsity jacket. It was Triple Fat Goose parka on steroids, and the only thing more staggering than the price tag was the extremely limited editions in which it was produced. You could cop things like an OVO owl-branded lighter, carabiner, or Swiss Army knife while Drake was stopping in your town. But outside of that, OVO gear was pretty much off-limits. With demand for OVO merch rising with the crew's notoriety, plenty of bootlegs began to flood the market.

OVO Clothing was launched in Retrieved November 7,

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So Far Gone is the third mixtape by Canadian rapper Drake. It was released on February 13, , self-released under his October's Very Own label. The mixtape was met with critical and commercial success, serving as a catalyst for Drake's career as a mainstream musical artist. It remains Drake's final independent project. On February 15, , the mixtape was released on commercial streaming services for the first time, commemorating its tenth anniversary.

Octobers very own wiki

Our editorial content is not influenced by any commissions we receive. Since its inception in , OVO has become an interesting label that combines the pop cultural appeal of a Kanye West collaboration with the clandestine, under-the-radar modus operandi of a brand like Supreme. I'm not ready for OVO to be that. Because OVO is still something I represent.

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Saponara, Michael June 18, More information Act, Year Contents move to sidebar hide. Retrieved April 17, August 2, Retrieved January 6, Drake later raised the profile of the label by prominently featuring OVO throughout his music, regularly mentioning the label in songs and on stage, as well as promoting OVO merchandise. As Cardi recently detailed in an IG Live session, the lyric in question is inspired by a Cam'ron verse. This article is part of a series about. Latest in Style The collaboration marks the first time the London-based fashion house has worked with a musician for its campaigns. July 23, In , merchandise for the OVO figurehead included collaborations with the Toronto Raptors , which coincided with Drake becoming the franchise's Global Ambassador.

The label's roots can be traced back to , when Drake 's first official mixtape, Room for Improvement , was released under the unofficial record label "All Things Fresh" which eventually became "October's Very Own". Drake later raised the profile of the label by prominently featuring OVO throughout his music, regularly mentioning the label in songs and on stage, as well as promoting OVO merchandise.

Archived from the original on May 4, Records — Music, Celebrity, Artist News". Released on Nov. Retrieved July 10, Canadian record label. Morgan Britton, Luke October 24, It included the very first OVO and Roots collaboration: a murdered-out varsity jacket. August 2, September 12, December 5, The awkward interaction between the producer and Canadian pop singer was caught on camera. Retrieved October 2,