Simi haze beauty

The sisters, who touched down in Dubai on Thursday, teased a partnership with French multinational retailer Sephora on their joint Instagram account, simi haze beauty. The sisters teased a partnership with French multinational retailer Sephora on their joint Instagram account.

Yes, you heard that right! The sisters teased their partnership with international beauty haven Sephora on their joint Instagram account after arriving in Dubai on Thursday. In their IG story, the twins added the flags of the U. E, Saudi Arabia, Qatar, Bahrain, and later Kuwait prompting that their products will be available at Sephora stores in these countries. As the beauty entrepreneurs grew up in Riyadh, Dubai, and London, it is indeed a full circle moment.

Simi haze beauty

Sign up to our newsletter for a truly global perspective on the fashion industry. Enter your email to receive editorial updates, special offers and breaking news alerts from Vogue Business. You can unsubscribe at any time. Please see our privacy policy for more information. To receive the Vogue Business newsletter, sign up here. Simihaze Beauty was founded in July as a joint venture partnership between the Los Angeles-based founders and Milan-based incubator Flash Beauty, which today manufactures and distributes the brand. Today, it also sells multi-purpose colour tints, lip products in various forms including balms and glosses, highlighters, bronzing powder and other eye makeup such as eyeshadows. The Khadras join a wave of musical artists who are launching their own beauty brands as a way for fans to recreate their looks, using performances as the ultimate marketing opportunity. The sisters, who count over 1. However, high-profile founders are more vulnerable to call-out culture , and as the market crowds with influencer and celebrity brands, the challenge is maintaining relevance in an authentic way. By Lucy Maguire.

Here, the simi haze beauty open up about their relationship with beauty and their future plans for the brand. We want to be the bridge between what beauty was and what it's going to be. Simihaze Beauty was founded in July as a joint venture partnership between the Los Angeles-based founders and Milan-based incubator Flash Beauty, simi haze beauty, which today manufactures and distributes the brand.

The stickers, it turns out, were a teaser for the SimiHaze Beauty brand, which launched this week in the form of three core products: Velvet Blur, a hydrating matte lip balm available in 12 colours; Sun Flush, a versatile tint that can be used on the eyes, cheeks and lips for an all-over flush; and Lip Trace Liner, a lip liner containing jojoba oil that plumps and defines without any flaking. Growing up between in London, and later studying fine art and fashion in Los Angeles, the twins have built up a cult following as DJs, style icons and now beauty disruptors. By Chioma Nnadi. By Elise Taylor. We wanted to give people the highest-quality, most carefully curated, efficient products.

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Simi haze beauty

Cosmic-inspired beauty is having a moment. Simihaze Beauty —the eponymously named beauty brand cofounded by identical twins Simi and Haze Khadra—dropped the third capsule of its growing, celeb-favorite collection today. Following products like the multitasking lid-cheek-and-lip tint Sun Flush or the deceptively hydrating Velvet Blur Matte Lip Balm , the jet-setting sisters have unveiled the next leg of their beauty brand that invokes a "journey through space. As with the other products in the range, there is more than what initially meets the eye—a theme to keep in mind with the sisters, to be sure. For instance, the limited-edition shadow palette delivers both matte and shimmery shades, and can transform textures from a sheer shadow to an inky paint when moistened.

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View this post on Instagram. I began with the shade 12 DUSK — a scrumptious chocolatey brown that teeters between a nude and a bold lip. The Khadras join a wave of musical artists who are launching their own beauty brands as a way for fans to recreate their looks, using performances as the ultimate marketing opportunity. As Simihaze looks ahead, diversification is a priority. YSL Beauty gets a new face as it focuses on makeup. Upon first thoughts, I was pleasantly surprised with the application. The stickers, it turns out, were a teaser for the SimiHaze Beauty brand, which launched this week in the form of three core products: Velvet Blur, a hydrating matte lip balm available in 12 colours; Sun Flush, a versatile tint that can be used on the eyes, cheeks and lips for an all-over flush; and Lip Trace Liner, a lip liner containing jojoba oil that plumps and defines without any flaking. By Hilary Milnes. I was ready for more. Launched in , the cosmetics line SimiHaze Beauty was born when the duo got tired of mixing lipsticks together to create their desired formula. The packaging alone deserves a shout-out; each product feels like a work of art, housed in this incredibly weighty, luxurious, sculpted, stone-like outer that comes in different pastel shades. At least 8 dead after migrant boat sinks off Turkiye. The sisters, who count over 1. I liked this less, just because of the colour and my nude-shade attachment issues, but I was still impressed and will wear it again.

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More retail partnerships are also in the works; the founders say they are keeping an eye out for new markets where demand from their followers is strong. To receive the Vogue Business newsletter, sign up here. The brand also plans to lean into regional influencers to help raise awareness of the product by tapping into local beauty trends. It was cushiony and velvety. Lipstick is the number one thing. I would say probably when we moved here to Los Angeles. I liked this less, just because of the colour and my nude-shade attachment issues, but I was still impressed and will wear it again. The twins launched their US-born cosmetics brand in with a range of stick-on makeup designs that can be placed on the face for a bold beauty look achievable within seconds. Who won fashion month on social media? Probably not.