The north face wikipedia

Previously, he wrote about technology and gaming for Naavik, Protocol, and The Verge. In a marketing campaign idea that even the least savvy internet user could have told you was a terrible idea, the North Face decided to announce publicly earlier this week how it gamed Google Search results to promote its products by the north face wikipedia photos of them to high-traffic Wikipedia entries.

In April, the ad agency Leo Burnett Tailor Made, filled Wikipedia entries of Brazilian landmarks with professional shots featuring the brand, with the intention of causing Google to display the same images in the top few search results. The photos uploaded by the agency prominently featured models wearing North Face gear in the foreground of the shot. The substitution was only noticed when the agency proudly revealed what it had done in a lavishly produced video shared by industry publication AdAge. Adding content that is solely for commercial promotion goes directly against the policies, purpose and mission of Wikipedia to provide neutral, fact-based knowledge to the world. But some good has come of the campaign. In order to upload images to Wikipedia, users must allow their work to be edited and reused so that the free nature of the encyclopedia can be preserved. That means that savvy editors have been hard at work cropping The North Face logo out of otherwise perfectly usable landscape shots, leaving them available to use on the free encyclopaedia forever — without offering free advertising to a clothing company.

The north face wikipedia

By Dami Lee. The North Face, in a campaign with advertising agency Leo Burnett Tailor Made, hatched a scheme to get its products to the top of Google Images by replacing Wikipedia photos with its own product placement shots. In the promotional video, the company notes how all trips begin with an initial Google search, and often the first image that shows up is from a Wikipedia article about the destination. The company took advantage of this fact by trekking to popular tourist destinations like Guarita State Park in Brazil and Huayna Picchu in Peru to take photos prominently featuring its products. It then swapped out the original Wikipedia photos for its own or, in some cases, outright Photoshopped a North Face product into an existing photo. Ad Age suggests that, based on the original statement from Leo Burnett Tailor Made, the company may have anticipated the negative public reaction to its exploitative campaign. Skip to main content The Verge The Verge logo. The Verge homepage. The Verge The Verge logo. Menu Expand. Share this story.

Bruce B. The company took advantage of this fact by trekking to popular tourist destinations like Guarita State Park in Brazil and Huayna Picchu in Peru to take photos prominently featuring its products.

Heading out the door? Read this article on the Outside app available now on iOS devices for members! And since Wikipedia entries often appear at the top of Google results, every time someone searched, say, Guarita State Park in Brazil, the first image that popped up would be of a person wearing a TNF jacket or backpack. Now the well-loved gear brand has apologized. So what exactly went down?

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The north face wikipedia

The North Face adalah sebuah produsen peralatan rekreasi luar ruang asal Amerika Serikat. The North Face memproduksi pakaian , alas kaki , dan peralatan luar ruang. The North Face didirikan oleh Douglas Tompkins dan istrinya, Susie Tompkins pada tahun sebagai sebuah toko ritel yang menjual peralatan memanjat di San Francisco. Winkelmann Jr. The North Face menuduh bahwa ketiga pihak tersebut telah melakukan pelanggaran merek dagang. Pada bulan Mei , Leo Burnett Tailor Made , seorang agen pemasaran untuk The North Face Brazil, mengakui bahwa mereka telah menempatkan foto-foto destinasi populer di Wikipedia yang menampilkan produk The North Face, sebagai upaya untuk meningkatkan eksposur terhadap produk tersebut.

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Related Read further in the pursuit of knowledge. Douglas Tompkins Susie Tompkins Buell. Advertiser Content From. An article is by no means guaranteed; it can seem really…. Download as PDF Printable version. Kauffman eVenturing. It then swapped out the original Wikipedia photos for its own or, in some cases, outright Photoshopped a North Face product into an existing photo. We invite companies to learn the established best practices of properly engaging on Wikipedia and support the public good. The North Face produces outdoor clothing, footwear , and related equipment. Toggle limited content width. In order to upload images to Wikipedia, users must allow their work to be edited and reused so that the free nature of the encyclopedia can be preserved. National Geographic.

Douglas Rainsford Tompkins March 20, — December 8, was an American businessman, conservationist , outdoorsman, philanthropist , filmmaker, and agriculturalist. Following their divorce and Tompkins' departure from the business world in , he became active in environmental and land conservation causes.

Heading out the door? Crunchbase organization ID. Portal Category Commons WikiProject. SGB Media. Retrieved May 30, The company was previously headquartered in Alameda, California , co-located with its corporate sibling, JanSport. Retrieved September 14, San Francisco Chronicle. Wikimedia Commons. Article Talk. Retrieved May 19,