Trendspotter meaning

The best marketers are always looking forward, anticipating what consumers will need and want next.

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'trendspotter. Send us feedback about these examples. Accessed 24 Feb. Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free! See Definitions and Examples ». Cite this Entry Citation Share. Log In.

Trendspotter meaning

At PracticalAdultInsights, we're committed to delivering accurate, trustworthy information. Our expert-authored content is rigorously fact-checked and sourced from credible authorities. Discover how we uphold the highest standards in providing you with reliable knowledge. A trend spotter is someone who specializes in identifying emerging trends. Many trend spotters work in the fashion industry , but they also work in computing, technology, and a variety of other fields. Employment in this field requires an extensive knowledge, along with training in psychology to understand how trends emerge and why certain trends get picked up, and others don't. Many major companies employ trend spotters to keep an eye on their industry, with the goal of staying ahead of the competition. Trend spotters roam the streets of major cities looking for new trends which could be adapted by their parent companies. Cities like New York, Paris, and Tokyo are often hot spots for trend spotters, because these cities feature a very knowledgeable, educated population which often propels trends. Styles seen on the street in New York, for example, are often picked up in other American cities through a trickle-down effect. When identifying new trends, a trend spotter has to determine whether or not the trends will remain fashionable for an extended period of time, and how successful those trends will be. Some tend to be limited geographically, rarely spreading beyond a small region, which would be unprofitable for manufacturers. Others have the potential to spread, especially if given a nudge. Trend spotters consider the history of trends, many of which are cyclical, and send reports, photographs, and other material back to the companies which hire them.

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But from emerging social platforms to share-worthy content, trends arguably come and go faster than ever. Trendspotting represents the process of predicting trends before they enter the mainstream, while also analyzing whether or not that trend is relevant to your business. Social marketers are natural trendspotters. This is especially true considering how much time we spend analyzing data, talking to customers and adapting our strategies. Trendspotting on social media is equal parts important and challenging given how fickle social algorithms are in creating a constantly changing social landscape.

But from emerging social platforms to share-worthy content, trends arguably come and go faster than ever. Trendspotting represents the process of predicting trends before they enter the mainstream, while also analyzing whether or not that trend is relevant to your business. Social marketers are natural trendspotters. This is especially true considering how much time we spend analyzing data, talking to customers and adapting our strategies. Trendspotting on social media is equal parts important and challenging given how fickle social algorithms are in creating a constantly changing social landscape. Marketers and brands who were early adopters of TikTok represent an example of effective trendspotting. Case in point, consider the skepticism of the platform in versus its rapid approach toward one billion active users in For example, a specific meme think: baby Yoda might represent a passing fad while brands using memes and humor effectively in their marketing represents a larger, long-term trend. You can almost think of trendspotting as a proactive form of market research.

Trendspotter meaning

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'trendspotter. Send us feedback about these examples. Accessed 23 Mar. Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!

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A trendspotter du jour with a bright and talkative personality. Dictionary Historical Thesaurus. Polls, product recommendations and other closed-ended questions can likewise spark conversations among your customers to help figure out where their heads are at. Now that you know more about norms over time, you can look out for information or data that deviates from it. Marketers and brands who were early adopters of TikTok represent an example of effective trendspotting. English—Japanese Japanese—English. Trendspotting on social media is equal parts important and challenging given how fickle social algorithms are in creating a constantly changing social landscape. Browse entry. So, let me get this straight. Bilingual Dictionaries. You spotted a trend, but now what? Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors. Experienced fashion editors and scouts look for consistent elements and themes across runway collections and distill them into style predictions for their readers. Build and grow stronger relationships on social. Trendspotting is the action of identifying a trend before it becomes mainstream or reaches its peak.

The best marketers are always looking forward, anticipating what consumers will need and want next. Trendspotting lets marketers find that excitement and use it to distinguish brands, organizations, and more from their competitors.

Skip to main content. Thank you for visiting Oxford English Dictionary To continue reading, please sign in below or purchase a subscription View our subscription options. You can almost think of trendspotting as a proactive form of market research. An example of observation-based trendspotting is runway reports that come out of the major fashion weeks each year. Avoiding common mistakes with verb patterns 1. Dictionary Historical Thesaurus. Homophones, Homographs, and Homonyms. For example, our social listening platform. Etymons: trend n. DTCTwitter is an absolutely incredible place to be and I'm grateful to be a part of it. These steps are generalizations of a more involved process that advanced technology like AI-powered algorithms can help automate. While it has had middling success in terms of ratings, it may well be the biggest influence in the youth culture market, said a trendspotter. Mary has a liberal arts degree from Goddard College and spends her free time reading, cooking, and exploring the great outdoors.