Bec and bridge owners

Bound by confidence, cool and grit, each collection is inspired by our wearer. Seasonal injections of beachwear and bridal are also on offer to complete a contemporary wardrobe. We aim to evoke senses, making our wearer feel as good as they look, bec and bridge owners.

Maybe medicine? Maybe interior design? A few weeks into your tertiary life you make a new friend. A likeminded girl who seems fun and has a similar approach to life. You start to do everything together. You work on assignments, you party and even, for a while, room together.

Bec and bridge owners

We certainly had the right people employed to help us deal with the situation. The biggest impact has been the retail stores. Bridget: Ethical fashion has definitely been at the forefront for the last two or three years. But now consumers are demanding it. They want to know where we produce, and what our fabrics are made of. Bec: People demanding it is a really good thing for the industry — to make us more accountable and address it. We really try and look at the fabric side of things: replace fabrics and test out new fabrications. Do we have to use this one? Could we try it in this one? And then our fabric off-cuts — trying to be clever with that. We just try to think outside the box a bit. In the past we had donated to charities, but I think when we saw what Thread Together do with their initiative, we were just really impressed. Bridget: As an Australian fashion label with a fairly significant online platform and community, we definitely feel the responsibility to be moving forward in areas of ethical fashion and sustainability. We do believe that sometimes people underestimate just a small act of kindness. Compassion and understanding within your team can have a real impact on how they interact with people.

This collection is very different … we like to really mix things up and keep people guessing. But how many of us dreamed up a hare-brained business with our bestie when we were bec and bridge owners

For Bec Cooper and Bridget Yorston, anticipating what the modern woman needs in her wardrobe is almost second nature to the design duo. They have spent over two decades finessing this ability, after all. That is something that will never change. The DNA of the brand has always been consistent but we like the designs to grow and evolve as we do. On a personal level, our ethos is also very focused around balance and keeping what we do in perspective.

No two days are the same. From the beginning we have made all the business decisions together and still today we work collaboratively across every area of the brand. We could be designing, visiting our stores, planning for upcoming events or catching up as a team internally to workshop product and branding. Balance is key for us, so we work to a schedule that allows for time outdoors and the flexibility to enjoy time with our families after the working day. Twenty-two years has gone by so quickly but with so many learnings and successes. In terms of highlights, the first would be growing an amazing team; we have incredible people working with us, a high percentage are women and together we achieve great things. Our third business highlight has to be making it through the pandemic and continuing to grow after such a turbulent time in fashion and retail. That was our biggest challenge yet and we were so proud of the team for adapting and showing real determination whatever was thrown at us in those years. It is also sold through David Jones along with other stockists.

Bec and bridge owners

Bound by confidence, cool and grit, each collection is inspired by our wearer. Seasonal injections of beachwear and bridal are also on offer to complete a contemporary wardrobe. We aim to evoke senses, making our wearer feel as good as they look. She wants to feel confident and modern. Making women feel this way has always been incredibly important to us. Graduating in with first class honours, Cooper and Yorston knew what needed to happen next.

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Maxi Dresses. Bridget: Ethical fashion has definitely been at the forefront for the last two or three years. Graduating in with first class honours, Cooper and Yorston knew what needed to happen next. We feel like we needed it to have a slow, organic burn. Bridget: As an Australian fashion label with a fairly significant online platform and community, we definitely feel the responsibility to be moving forward in areas of ethical fashion and sustainability. We do believe that sometimes people underestimate just a small act of kindness. Seasonal injections of beachwear and bridal are also on offer to complete a contemporary wardrobe. Bound by confidence, cool and grit, each collection is inspired by our wearer. She wants to feel confident and modern. They have managed to find a sweet spot between accessible and aspirational. Between late nights out and uni work, you decide, what the hell? Bec Cooper and Bridget Yorston are the brains and names behind this ready-to-wear Australian label. But how many of us dreamed up a hare-brained business with our bestie when we were 18?

Bound by confidence, cool and grit, each collection is inspired by our wearer. Seasonal injections of beachwear and bridal are also on offer to complete a contemporary wardrobe. We aim to evoke senses, making our wearer feel as good as they look.

Here, the designer duo share their industry secrets. Maybe medicine? By signing up to SMS you agree to receive recurring automated marketing messages and shopping cart reminders at the phone number provided. Why not throw around some ideas and maybe even make a few pieces. We have a lot of perspective, and did even before we had families. You work on assignments, you party and even, for a while, room together. On running a business in lockdown, sustainability goals and why kindness is king. Bec is a mother of two and Bridget, a mother of three. But how many of us dreamed up a hare-brained business with our bestie when we were 18? For Bec Cooper and Bridget Yorston, anticipating what the modern woman needs in her wardrobe is almost second nature to the design duo. Not so for these two. And I think the fact that we still have full control over [the company] is great. No one realised how good it was! Bec: People demanding it is a really good thing for the industry — to make us more accountable and address it.