Mazda brand academy login

Mazda approached our team because they needed to update their digital employee hub.

The Mazda Digital Certified Program MDCP is an industry-leading suite of programs and technologies, offering Mazda dealers turnkey solutions across a selection of certified providers. Please see the below resources for additional information. Ensure your website offers the best consumer experience across all device types. Choose from a variety of high-quality Website providers, who have integrated with Mazda content to ensure each page has relevant information that produces an exceptional user experience, while allowing flexibility and customization to differentiate your store from others. Improve your website conversion and generate more website leads by participating in the digital tools offered through this program. These tools help provide your consumers with additional information while increasing engagement and conversions on your website. Our eLead platform is integrated with over 15 popular CRM systems to help you review your performance.

Mazda brand academy login

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The solution The addition of a calendar widget. From a technology standpoint, there needed mazda brand academy login be one consistent user profile that was authenticated on login and would connect to the various supporting tech for the LMS components, loyalty tracking, and customer feedback - Captivate Prime, Pursuit, and CX respectively.

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Mazda approached our team because they needed to update their digital employee hub. They needed an experience that aligned with the modern aesthetics of the Mazda brand. Research showed that work needed to be done to make it easy for all types of employees - corporate individuals, regional managers, service technicians, and sales professionals - to get training, complete certifications, stay informed, and actively engage with their customers. The goal was simple, to design a website that would establish the community, share brand information, and help employees deliver the Mazda world-class customer experience. Mazda had experienced issues with their former design agency so this project had a condensed timeline in order for the design work to not have an impact on development schedule. In a workshop conducted with the primary Mazda stakeholders, expected outcomes were plotted, prioritized, and defined. The goal of this project was to overhaul the current employee ecosystem of tools and create a singular platform that felt as modern as the brand. To do that, we needed to accomplish 3 things. This meant creating one intuitive digital system that was to become an integral part of each employees day.

Mazda brand academy login

It happens through the efforts of thousands of people dedicated to innovation, creativity and excellence. We're always on the lookout for skilled, energetic people. Job Applicant Privacy Notice. At MNAO, we're always looking for quality colleagues to share their experiences and contribute in the following areas:. We engage MNAO, our dealer partners and our customers by embracing brand-value management. Our team works across the organization to foster an environment that incorporates a deeper connection and understanding of the Mazda brand.

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Our eLead platform is integrated with over 15 popular CRM systems to help you review your performance. We were aware from the UX research this was a big pain point. Ensure your website offers the best consumer experience across all device types. Users can filter results to specific date that works with their busy schedule. When my team took over this project, one of Mazda's biggest complaints was that the design output didn't feel or look like Mazda. Users felt confused. Mazda approached our team because they needed to update their digital employee hub. After deep diving to understand the ecosystem and existing problems, we rapidly designed a new system and the outcome was extremely well received. There was a development kickoff quickly approaching, but the designs were behind where they wanted them. Mazda has strong brand guidelines and a clear brand story. In order to schedule employees were faced with a never-ending list of times available in chronological order - think every other hour for every day of the week. Nothing is personalized or flows through to the platform. To help make things crystal clear, pre-requisites were grouped and called out on certification detail page.

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Sales people would use the tool to compare their performance against others, monitor customer feedback, and learn about new brand initiatives to inform their discussions with customers. And dashboard is a generous description as the primary page was essentially a list of links with little context or content. Key Mazda stakeholders felt the Mazda brand ethos and style was lost. The current experience wasn't engaging and navigating across the various tools was strenuous. Ironically enough, if there was one word to describe the current state of the former tool, MXConnect, it was disconnected. A dedicated certification landing page with clear status trackers and a detailed job overview document. This system increased the speed of development for Phase 1 when translating from prototype to the final design. In addition, there were certain technology partners that Mazda had selected so we met with them, shared designs and made sure we were aware of constraints that needed to be considered. All Rights Reserved. We were aware from the UX research this was a big pain point. Managers would use the tool to observe, assess, and identify how to improve their dealer operations and overall performance. In a workshop conducted with the primary Mazda stakeholders, expected outcomes were plotted, prioritized, and defined. They needed an experience that aligned with the modern aesthetics of the Mazda brand. The portal launched in Spring of and I am awaiting specific metrics on the results. Each employee should know where to go and how to get there.