Ucla brand colors

Color is more than an aesthetic choice. Official colors are recognized and protected in trademark case law because they communicate identity. Colors are also the building blocks of accessibility. After a long exploration, the standardized UCLA color palette was created to achieve good contrast in the interest of ucla brand colors across all channels and media.

Color is more than an aesthetic choice. Official colors are recognized and protected in trademark case law because they communicate identity. Colors are also the building blocks of accessibility. After a long exploration, the standardized UCLA color palette was created to achieve good contrast in the interest of legibility across all channels and media. Follow the specifications on this page to use the colors as a required brand element.

Ucla brand colors

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Do not use other shades of blue and gold in publications or online. If the gradient is used strictly as a background — for instance, under an overlay box — you can use the complete ucla brand colors range. After a long exploration, ucla brand colors, the standardized UCLA color palette was created to achieve good contrast in the interest of legibility across all channels and media.

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Caught up in the size and complexity of UCLA and the excitement of new research and academic programs, it's tempting to create and use "custom" logos. But the UCLA story is best told within a consistent framework, including disciplined use of logos and marks. UCLA's logos and marks are valuable institutional assets, protected both by law and policy. This section provides a guide to the basic graphics and their proper usage. The UCLA Campus Logo is the core graphic used to identify our institution, its administrative and academic units, programs, and initiatives. School and department logos are created by UCLA Marketing as part of a system combining the campus logo with the name of the school or department. Use is restricted.

Ucla brand colors

Color is more than an aesthetic choice. Official colors are recognized and protected in trademark case law because they communicate identity. Colors are also the building blocks of accessibility. After a long exploration, the standardized UCLA color palette was created to achieve good contrast in the interest of legibility across all channels and media.

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Follow the specifications on this page to use the colors as a required brand element. You should avoid using the eyedropper tool to pick out colors on the screen. This full range of color provides a great deal of flexibility; please stay within these established hues. The system is broken down into four main palettes that are meant for unique uses: Brand colors are used for backgrounds, illustrations, and other graphical elements or fields that contribute to a pages layout. A secondary palette has been developed to respect and complement the tradition of blue and gold while adding an additional level of brightness or darkness to the palette. See Downloads for reference PDFs of both charts. For websites and other online uses, WebAim Color Contrast Checker is a good tool to measure contrast. Design Specifications Developer Documentation Color is more than an aesthetic choice. Follow the specifications on this page to use the colors as a required brand element. For printed materials, the standards are not as easy to measure. How we look and talk. Use color type with care, avoiding non-ADA-compliant colors. Accessibility Color Contrast Color contrast is very important to legibility.

Adopted in , the logotype is simple and modern, with a slight slant to give it a dynamic feel.

Do not use tints of the brand colors — colors diluted with white. For printed materials, the standards are not as easy to measure. Brand Protection. For the sake of accessibility, restrict use of tertiary colors to graphics rather than text. See the color combination chart. Do not compromise legibility by choosing low-contrast color combinations. Do not use other shades of blue and gold in publications or online. For the sake of accessibility, restrict use of tertiary colors to graphics only. Use accurate colors by entering the values instead. If the gradient is used strictly as a background — for instance, under an overlay box — you can use the complete color range.