Youtube chief marketing officer

Wojcicki has worked in the technology industry for over twenty years. She worked as Google's first marketing manager inand later led the company's online advertising business and original video service.

YouTube has never been more powerful. Yet the company faces unique threats. TikTok's growth has been unrelenting, and users spend more time on it per day than they do on YouTube. TikTok also represents a threat to YouTube's funnel of new creators. The company has many irons in the fire as its ambitions extend into podcasting. Other areas, like its YouTube TV cable bundle, started slowly but now are a major part of the broader media landscape. It's also maintaining other long-term bets like gaming.

Youtube chief marketing officer

Pemsel said: "Anna is a real talent who has a clear understanding of the unique opportunities that our relationships with the big platforms can offer and the importance, both commercially and editorially, of video as part of the overall reader experience. In she joined YouTube where she spent seven years, first as EMEA marketing director, then director, global marcom and director, global consumer marketing. Bateson said: "I am thrilled to have the opportunity to join The Guardian at such a time of change and possibility. Stay signed in. Forgotten password? Save time, inform your growth strategy and interrogate raw data yourself with Campaign AI, our bespoke data intelligence service. Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day. Bateson: has seven years of experience at YouTube. Media National Press Google. Close Join a growing community of media, marketing and advertising professionals today Read exclusive registrant only articles Read more articles each month Sign up for free specialised news bulletins Register Now Already Registered? Email address. Schedule a demo. Upgrade access. Looking for a new job? Create an alert now.

The Hive. Archived from the original on May 15,

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Ignite Visibility applauds her and the YouTube team for transforming the platform into a 21st Century ecommerce shopping site. Recently, YouTube began asking creators to tag and track products featured in videos. Ultimately, YouTube plans to convert videos into online catalogs that people can browse. Then, they can make a purchase without ever leaving the platform. As of now, the whole plan is still in the experimental stage.

Youtube chief marketing officer

YouTube has never been more powerful. Yet the company faces unique threats. TikTok's growth has been unrelenting, and users spend more time on it per day than they do on YouTube. TikTok also represents a threat to YouTube's funnel of new creators.

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Archived from the original on January 19, Before that, he was a ten-year veteran of Google, where he worked on its advertising-product teams. She's invested in building YouTube's content-partnership team, meeting regularly with individual creators and being a face for the company. Kim Larson, global head of creators. YouTube is the only major video platform that regulators have given clearance to produce kids' content after settlement from a lawsuit saying the site violated the Children's Online Privacy Protection Act. Looking for a new job? Amjad Hanif, VP of creator products. In , when YouTube released its annual Rewind video highlighting the top moments on the platform, top talent including PewDiePie called Wojcicki out. Kohistan video case Korean backdoor advertisement controversy Lenz v. Since joining last year, Walpert Levy has regularly met with content creators to keep them in the loop on the company's newest products and rollouts, including monetization on YouTube's TikTok rival, Shorts. Category Commons Outline WikiProject. February 16, Email address.

His channel, which breaks down the creator economy, has , subscribers.

In other projects. Archived from the original on September 17, Bateson said: "I am thrilled to have the opportunity to join The Guardian at such a time of change and possibility. YouTube has never been more powerful. On February 13, , Wojcicki's son Marco died from a suspected drug overdose while a student at the University of California, Berkeley. Some longtime YouTube executives have stepped down and been replaced by Google ads executives. Scott Silver, VP of engineering. Lauren Glaubach is the point person for creators making kids-and-family content on YouTube. Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day. Huffington Post. Retrieved December 28,